The Dibiz Journal

Growth playbooks for D2C brands

What we learn producing content, running ads, building websites and growing communities for D2C brands. Pick a service to explore.

Illustration of a D2C ecommerce website on a browser window

Website & App Development

Shopify vs Custom Website for D2C Brands: Which Should You Build in 2026?

Shopify, a custom Next.js store, or a headless setup? A clear comparison of cost, speed, flexibility and conversion for D2C brands in India, and how to choose the right website for your stage.

29 Sept 20264 min read

Performance Marketing

Meta Ads for Fashion Brands in India: The 2026 Playbook

A practical, step-by-step guide to running profitable Meta (Facebook and Instagram) ads for fashion and apparel D2C brands in India: account structure, creatives, budgets and scaling.

29 Sept 20265 min read

Brand & Community

How D2C Brands Build a Loyal Community (Not Just Followers) in 2026

Followers are cheap; community is a moat. A practical guide for Indian D2C brands to find their positioning, speak their audience's language and build a community on Instagram, WhatsApp and beyond.

26 Sept 20265 min read

Dashboard showing return on ad spend metrics

Performance Marketing

Why Your D2C Brand's ROAS Is Low (and 7 Fixes That Actually Work)

Low ROAS is rarely just an ads problem. Here are the seven most common reasons D2C brands in India see poor return on ad spend, and how to fix each one.

22 Sept 20264 min read

Creator filming a product review on a smartphone

Content Production

UGC Ads for D2C Brands: What They Are and How to Make Them Convert

User-generated content (UGC) ads often outperform polished brand shoots on Meta and YouTube. Learn what makes UGC work, the formats to test, and a simple brief template for creators.

15 Sept 20264 min read